"Target deserves the Bud Light treatment. “The goal is to make ‘pride’ toxic for brands," tweeted one activist. The pullback comes as far-right social media accounts including Libs of TikTok and Gays Against Groomers whip up anti-LGBTQ sentiment against corporations celebrating Pride Month. Target candle recall: Nearly 5 million Threshold candles recalled 6 injuries reported The impact: Bud light sales, Dylan Mulvaney's beer ad and whether boycotts actually work Target did not say which items it was removing.įox News reported Tuesday that some Target stores, most of them in the rural South, were trying to avoid a “Bud Light situation” by relocating some Pride merchandise after conservatives complained, referring to the backlash against parent company Anheuser-Busch since it featured a transgender influencer Dylan Mulvaney in a promotional campaign.
Items that have drawn negative attention include “tuck friendly” women’s swimsuits that allow trans women who have not had gender-affirming operations to conceal male genitals. ”Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior.” “Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and well-being while at work,” Target said in a statement to USA TODAY. Target is pulling some LGBTQ merchandise from stores that it rolled out for Pride Month after confrontations with customers.
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